The Water Efficient Product Labelling Scheme allows
you to compare hundreds of product that meet up to
the standards of the Industry for water efficiency.

So when you want to purchase efficient
products you can now look out for the 
distinctive blue label and buy with
confidence knowing you have
chosen  a product that is
helping to keep water usage
to a minimum which in turn
helps us to preserve this
precious commodity for
generations to come

'Water is an invaluable resource and needs to be managed responsibly. Reducing water use where it is wasted saves us all money, saves energy and reduces our impact on the environment.

I am pleased to support the BMA’s Water Efficient Product Labelling Scheme, which will help customers to make informed choices when purchasing water using products.’

Huw Irranca-Davis MP
Minister for Marine & Natural Environment